The music industry is ever-changing, and what may have worked to release a song a few years ago, may not be the best strategy today. In order to ensure your song gets the attention it deserves when you release it, there are a few key things you should do beforehand.

What is the perfect time to release your music?

There’s no set answer for this, as it can depend on a variety of factors. If you’re releasing an album, you’ll want to make sure the timing is right for that specific project. However, if you’re just releasing a single song, you’ll have more flexibility with timing.

Consider the season and any holidays that may be coming up. For example, summertime is often a good time to release feel-good music that people can listen to while they’re enjoying the warmer weather.

You’ll also want to take into account any major events that might be happening around the time of your release. If there’s a lot of other music being released at the same time, you may want to try and release your song a few weeks before or after those other releases, so it has a better chance of standing out. Slight adjustment in the release schedule can impact your music career.

Of course, there’s no guarantee that timing your release perfectly will result in success. Ultimately, it’s the quality of your music that will determine how well it does. But if you can get the timing right, it may give your song a little extra boost.

Pre-release activities that need your focus

Setting a release date for your songs

Deciding the release date for your music should be one of the first pre-release activities you focus on. Once you have a date in mind, you can start working on promoting your song and getting people excited for its release.

There are a number of factors to consider when deciding the date on which you should release music. Take into account the season, any holidays that may be coming up, and any major events that might be happening around the same time. You’ll also want to make sure the timing is right for the specific project you’re releasing.

Working on the Budget

You should also start working on the budget for your release. How much money are you willing to spend on promoting your song? Will you be able to cover the costs of producing a music video, if you’re planning on releasing one?

There are a lot of different ways to promote a song, so it’s important to figure out what will work best for you and your budget. You may want to invest in some paid advertising, or you might focus on building up a strong social media presence.

Whatever you decide to do, make sure you have a plan and a budget in place so you can make the most of your release.

Focusing on the Artwork

Your artwork is another important aspect of your release. The cover art for your song or album can be a great way to attract attention and get people interested in your music.

Make sure your artwork is eye-catching and professional, and consider using it in your promotional materials. You can use your artwork on social media, on your website, and on flyers or posters to help spread the word about your music.

Getting Your Music Ready

Of course, none of this will matter if your music isn’t up to scratch. Make sure you’re happy with your song before you start promoting it. It’s also a good idea to get some feedback from other people to make sure it’s as good as it can be.

You might also want to consider working with a professional mixer or mastering engineer to help polish your tracks and make them sound their best.

You might want to send it to a few friends or family members, or you could submit it to online forums or websites for feedback. Whatever you do, make sure you’re getting honest opinions so you can make any necessary changes before you release your music.

Getting the Merchandise Ready

If you’re selling physical copies of your music, you’ll need to make sure the merchandise is ready to go. This includes things like CD packaging and vinyl pressing.

You might also want to sell merchandise like t-shirts, hats, or other items with your artwork on them. This can be a great way to promote your music and make some extra money.

Working on the Distribution Strategy

Once the music is finished and the artwork is complete, it’s time to start thinking about how you’re going to get your music out there.

There are a number of different ways to distribute your music, so you’ll need to decide what will work best for you.

You might release your music for free on a streaming services like SoundCloud, or you might sell it through a digital retailer like iTunes.

You might also choose to release your music physically, through a record label or by pressing your own CDs with the help of a distribution company.

Whatever you decide to do, make sure you have a plan in place so you can get your music into the hands of your listeners.

Updating your Artist Profile on Music Stores

As an artist, one of the best things you can do to promote your music is to keep your profile up-to-date on all the major music stores.

Your profile is essentially your public face as an artist, and it’s important to make sure that it accurately reflects who you are and what kind of music you make.

If you’re releasing a new song, take the time to update your profile beforehand. Add some new photos, update your bio, and make sure your contact information is up-to-date.

You can also use this as an opportunity to promote any upcoming shows or new merchandise you might have.

Making sure your profile is up-to-date will help ensure that your music reaches as many people as possible. It’s one of the simplest and most effective things you can do to promote your music, so make sure you don’t forget it!

Preparing a Press Kit

If you’re serious about promoting your music, you should put together a press kit. A press kit is essentially a collection of materials that can be used by journalists, bloggers, or anyone else who might be interested in writing about your music.

At a minimum, your press kit should include a bio, photos, and your latest press release. You can also include things like a list of upcoming shows, a discography, or anything else you think might be of interest.

A well-put-together electronic press kit can be a great way to get your music in front of the right people. It’s also a good way to make a good impression, so make sure you take the time to put together a strong one.

Creating the Hype

One of the most important things you can do when releasing a song is to create hype around it. This can be done in a number of ways, but some of the most effective include doing press releases, setting up interviews, and working with influencers.

Creating hype around your song will help ensure that it gets as much exposure as possible. It’s also a great way to build buzz and excitement, which can ultimately lead to more sales.

If you’re releasing a new song, take the time to create hype around it. It’ll help ensure that your release is a success!

Important Activities on Release Day

Sharing the Music

Release day is an important day for any musician. It’s the day when your music finally comes out and is available for everyone to hear. It’s also a day when you can start promoting your music and reaching new listeners.

One of the best things you can do on release day is to share your music with as many people as possible.

This can be done by posting about it on social media, sending out emails, or even just telling your friends and family about it.

The more people you can reach on release day, the better. Getting your music into as many ears as possible is one of the best things you can do to promote your music.

So make sure you take the time to share it with as many people as you can!

Social Media Marketing

Make sure you’re doing social media marketing for your release. This includes things like creating a hashtag, posting about your release on social media, and working with influencers.

Social media is one of the best ways to reach new listeners. It’s also a great way to create hype and excitement around your release. So make sure you’re taking advantage of it!

YouTube Premiere

If you’re releasing a new song, consider doing a YouTube Premiere. It’s a great way to reach new listeners and give your existing fans a chance to be a part of the release. This is a great way to create excitement and build buzz around your release.

Getting your music into Playlists

One of the best things you can do to promote your music is to get it into playlists on online music platforms like Spotify. Spotify is one of the major digital streaming platform that pay artist per stream.

This will help ensure that your music is heard by as many people as possible. If your song shows up on the Release Radar playlist of your fans, your song is guaranteed to perform well.

Getting your music into playlists can be a challenge, but it’s worth it. There are a few ways to go about it, but the most effective is to work with playlist curators.

Playlist curators are people who manage playlists on music platforms like Spotify. They’re often open to working with new artists, so it’s definitely worth reaching out to them.

If you can get your music into some popular playlists, you’ll reach a whole new audience of listeners. So it’s definitely worth the effort!

Tracking the Response of the Audience

It’s important to track the response of your audience after you release a song. This can be done by looking at things like social media engagement, streaming numbers, and sales.

Tracking the response of your audience will help you understand what’s working and what’s not. You can also take feedback from playlist curators who charge only a few dollars per minute.

It’ll also give you a better idea of how to promote your music in the future. So make sure you take the time to do it!

Plan Music Tours and Gigs

One of the best ways to promote your music is to tour and play gigs. This is a great way to reach new listeners and build a following.

Playing live shows is also a great way to generate excitement and build buzz around your music. So if you’re able, definitely consider touring and gigging.

It’s important to remember that release day is just the beginning. There’s still a lot of work to be done after your music is released. But if you follow these tips, you’ll be on your way to a successful release!

Registering the Songs with Relevant Authorities

Once your songs are released, it’s important to register them with the relevant authorities with the help of an admin pub company. This includes things like copyrighting your songs and registering them with performance rights organizations.

Most admin publishing companies like Ditto Music, DistroKid, CD Baby Pro or Tune Core Publishing offer these services. An admin publishing company also has an entertainment or copyright attorney in case any problem arises regarding your intellectual property. Moreover, AllMusic is the most inclusive credits database that you can rely on.

Registering your songs with the relevant authorities will help ensure that you’re getting the credit and royalties you deserve. So make sure you take the time to do it!

Frequently Asked Questions

What is a pre-release in music?

A pre-release is when a song or album is released to the public before its official release date. This is often done to generate hype and excitement around the release.

What is a post-release in music?

A post-release is when an artist continues to promote their song or album after it has been released. This can be done by doing things like touring and gigging, or by continuing to do social media marketing.

What is the best way to promote my music?

There is no one-size-fits-all answer to this question. The best way to promote your music will vary depending on your situation and goals. But some of the most effective ways to promote music include getting it into playlists, touring and gigging, and doing post-release activities.

What is the process of releasing a song?

The process of releasing a song can vary depending on the situation. But in general, it involves creating and mastering the song, designing the artwork, and then releasing it to the public.

Often, songs are released to streaming platforms like Spotify or Apple Music first, and then made available for purchase on other platforms like iTunes.

Summing Up

Releasing new music can be a daunting task, but it’s definitely doable with some planning and hard work. Before you release your song, make sure you do things like create a promotional plan, reach out to playlist curators, and register your songs with the relevant authorities. On release day, make sure you’re promoting your song as much as possible. And after your song is released, continue to promote it by doing things like touring and gigging. If you follow these tips, you’ll be on your way to a successful release.